- who may not use it; who may use it; and under what conditions....

The use of a logo conveys credibility and authority to all people who see it. If a product, be it a document, CD, event, flyer or website carries a logo it will be deemed to carry the official approval of the organisation to which the logo belongs. Any logo needs, therefore, to be used with care and respect.

A considerable degree of autonomy exists within the Society, from the respective national councils down through standing committees, regions and special interest groups/sections. These bodies often collaborate with external organisations in compiling CDs, organising events etc. In this context the BGS logo has been used to lend credibility to a range of products. The request to use the BGS logo can come from a considerable number of sources.

With this in mind, and without attempting to diminish the levels of autonomy currently operated, any group, both from within and outside the BGS, wishing to incorporate the BGS logo into their work is required by the UK Management Committee to apply for permission to Society’s Chief Executive. When making such requests, the applicant should provide full details of the product to carry the logo. These details may take the form of an event programme, a CD, publication or poster. The applicant should also state whether the full logo is to be used, or some proposed variant e.g. the full roundel; full roundel with ribbon, full roundel with strapline etc.

Permission or otherwise, to use the logo will be at the Chief Executive’s discretion, although he may refer a request to the appropriate BGS committee for advice.

Once permission has been granted to use the logo, the group is required to submit the final artwork to the Chief Executive for sign-off, prior to production and distribution.

Alex Mair
Chief Executive